Art Direction, Design

The Illustrative Mathematics® (IM) Professional Learning™ Online Catalog is a tool we created to support outside sales teams selling IM Professional Learning. The online catalog needed to clearly feature the different professional learning offerings in an easy to understand method through colors, icons, and navigation.

GOALS

• Create a strong brand for IM Professional Learning that supports the Illustrative Mathematics established brand
• Design an easy to use website under a tight deadline
• Collaborate with multiple departments for shared understanding
• Created supporting materials for outside sales team to promote the IM professional learning offerings

ADDITIONAL PROJECTS

• Design of PL offering sell-sheets 
• Supporting catalog slide deck
• Social Media