Art Direction, Design

As the Creative and Brand Director at Illustrative Mathematics, my primary responsibility is to protect and elevate the integrity of the IM brand. I lead a talented and innovative design team, guiding them in creating polished, on-brand marketing materials—both printed and digital—including social media campaigns and engaging booth experiences. I had the privilege of designing key assets such as a 20×10-foot backlit banner, a custom swag sticker library, and impactful counter signage.

I also directed the creation of promotional one-sheets, eye-catching booth signage, and branded swag. To drive lead generation, we launched targeted pre- and post-event email and social media campaigns. One of the standout elements of our event experience was inviting attendees to engage with our curriculum through virtual reality. This initiative required close oversight of video production and branding to ensure a seamless and immersive experience.

GOALS

• Brand awareness
• Lead generation
• Establish IM as a leader in OER Math Curriculum 
• Partner relations 
• Commuinty building

ADDITIONAL PROJECTS

• Swag sticker design
• IM website design
• AccessIM website design
• IM v.360 Math social media campaign
• IM event booth freestanding banners