AccessIM UX/UI Art Direction

Works made for hire, ©2024 Illustrative Mathematics®

Art Direction, Design

Illustrative Mathematics® (IM) is a non-profit organization offering free access to quality math curriculum and resources for students in K–12 grades. AccessIM is IM’s FREE self hosted website to launch the curriculum. 

In my role as Art Director, I led the visual design of the AccessIM website, ensuring a cohesive and user-friendly interface that aligned with the IM brand. My responsibilities included designing a comprehensive set of icons to represent K–12 grades, developing color palettes and typography that adhered to WCAG 2.2 accessibility standards, and maintaining IM’s distinct visual identity throughout.

GOALS

  • Create a strong recognizable brand within the K–12 Edtech industry
  • Showcase the IM curriculum and ease of use for grades K–12
  • Promote additional resources like IM Professional Learning™ 

ADDITIONAL PROJECTS

AccessIM UX/UI Art Direction
AccessIM UX/UI Art Direction

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