EVAN-MOOR EDUCATIONAL PUBLISHERS CATALOG

Art Direction, Design

At Evan-Moor Educational Publishers, I served as the Associate Marketing Art Director. A key aspect of my role involved designing, or overseeing the design process, for seasonal printed catalogs and mailers. These collateral pieces, which were sent to over 1 million existing and potential customers, highlighted both new and established product lines. They also featured special offers, including coupon codes for discounts, QR codes linking to dedicated landing pages, and other promotional content.

GOALS

  • Promote new and existing educational supplemental printed books and digital products
  • Drive traffic to the EM website for retails sales
  • Wholesale catalogs promoted for B2B sales
  • Promote seasonal products with coupon codes and promotional sales

ADDITIONAL PROJECTS