EVAN-MOOR EDUCATIONAL PUBLISHERS CATALOG
Art Direction, Design
At Evan-Moor Educational Publishers, I served as the Associate Marketing Art Director. A key aspect of my role involved designing, or overseeing the design process, for seasonal printed catalogs and mailers. These collateral pieces, which were sent to over 1 million existing and potential customers, highlighted both new and established product lines. They also featured special offers, including coupon codes for discounts, QR codes linking to dedicated landing pages, and other promotional content.
GOALS
- Promote new and existing educational supplemental printed books and digital products
- Drive traffic to the EM website for retails sales
- Wholesale catalogs promoted for B2B sales
- Promote seasonal products with coupon codes and promotional sales
ADDITIONAL PROJECTS
- Evan-Moor Educational Publishers retail website UI design
- TeacherFileBox UI design
- Evan-Moor Hot Topics reading program
