EVAN-MOOR EDUCATIONAL PUBLISHERS TRI-FOLD MAILER

Art Direction, Design

At Evan-Moor Educational Publishers, I held the position of Associate Marketing Art Director. A significant part of my role involved designing, or overseeing the design of, seasonal printed catalogs and mailers. These marketing materials were distributed to over 1 million existing and potential customers. The catalogs and mailers showcased both new and existing product lines, included coupon codes for discounts, featured QR codes linking to website landing pages, and more.

GOALS

  • Promote new and existing educational supplemental printed books and digital products
  • Drive traffic to the EM website for retails sales
  • Wholesale catalogs promoted for B2B sales
  • Promote seasonal products with coupon codes and promotional sales

ADDITIONAL PROJECTS