Art Direction, Design

IM’s 2023 Annual Report was prominently featured across social media and email channels. Our social media campaign spotlighted visually engaging graphics that highlighted key elements of the report, including the cover, inside pages, impactful quotes, and key statistics. These visuals were strategically designed to drive engagement and bring attention to the valuable insights shared in the report.

GOALS

• Promote IM’s New Annual Report
• Encourage clicks to the annual report landing page where a downloadable PDF and flip book is available
• Focus on quotes and inside pages from the annual report

ADDITIONAL PROJECTS

• Annual Report Art Direction
• Annual Report Cover Design
• Annual Report Landing Page
• Annual Report PDF Accessibility Audit