Art Direction, Design

Illustrative Mathematics (IM) thought leaders regularly speak at conferences and events across the U.S. For this social media campaign, we spotlighted our curriculum in collaboration with the UnboundEd Standards Institute and provided details on where and how conference attendees could join our session. We promoted the event on social media with a strong call to action, encouraging followers to visit a dedicated landing page, complete a form, explore supporting blog posts, and discover additional offerings from IM.

GOALS

• Establish Thought Leadership
• Brand Awareness
• Follow up with content marketing including downloadable content

ADDITIONAL PROJECTS

• Event banners