Art Direction, Design

The Illustrative Mathematics® (IM) Fluency landing page was designed to promote math fluency within the K–5 Edtech market. We launched the fluency campaign to support the IM K–5 Math™ brand awareness launch. In addition to the landing page, I created an infographic that enhanced the supporting message IM fluency for educators and curriculum adopters. 

GOALS

• Create supporting materials to promote the launch of the IM K–5 Math™ curriculum
• Drive traffic to various marketing channels and branding awareness for IM curriculum
• Gain leads through downloadable content

ADDITIONAL PROJECTS

• Infographic
• Social media campaign
• Downloadable ebook
• Video production
• Blog post series