Art Direction, Design, Marketing

Teacher Appreciation Week, held annually during the first week of May, is a time to celebrate and express gratitude for the incredible work teachers do for our students and communities. For this social media campaign, we hosted a contest inviting teachers to nominate their colleagues for a chance to win $500 by sharing why they’re an outstanding educator. After receiving more than 75 heartfelt essay submissions, we selected five deserving winners, who were then recognized across our social media channels.

GOALS

• Community Building and Brand Awareness
• Launch the Instagram account with TAW new fun campaign 
• Create fun sharable content that is relatable to educators

ADDITIONAL PROJECTS

• Sticker design based of super hero theme
• Landing page with form submission