Art Direction, Design, Marketing Management

Illustrative Mathematics® (IM) is a non-profit organization dedicated to providing free, high-quality math curriculum and resources for K–12 students.

Beyond designing the corporate website, I also created and oversee the IM Certified blog. With a subscription base of over 10,000 and more than 180,000 unique visitors annually, the blog serves as a key resource for administrators and teachers.

GOALS

• Create a strong recognizable brand within the K–12 Edtech industry
• Showcase the IM curriculum and professional learning offerings
• Direct the audience to our IM Certfied® partners for curriculum adoption

ADDITIONAL PROJECTS

• IM v.360 Branding Art Direction
• Access IM UI/UX Art Direction
• Social Media
• IM Professional Learning Website
• Event Banners and Supporting Event Materials